Dear Friends,

As a preventative measure to help control the transmission of novel coronavirus (COVID-19) in accordance with guidelines from the Centers for Disease Control (CDC), the Daisie Foundation will postpone our annual two events that are part of our yearly Mother’s Day Outreach Initiative: the Leading Ladies Luncheon, and the Mother’s Day Makeover.

These events will be rescheduled at a later time.

We at the Daisie Foundation want to ensure the safety of our team, executive board, the Essie Ambassador’s board, our partners, ambassadors, volunteers, and all the mothers and leading women we impact. We encourage everyone to follow the most up-to-date public health recommendations from the CDC, and the foundation sends our best wishes to the entire Daisie extended family in this challenging moment.

Thank you for your continued support of the Daisie Foundation, and we will be in touch with further updates. For the most up-to-date announcements, please visit our COVID-19 webpage dedicated to these messages.

Stay well.

The Daisie Foundation Team

GOAL: Inspiring women by bringing together
female leaders to connect, listen, and learn.

While our annual Leading Ladies Luncheon has become known as the largest pre-Derby event in Chicago, it’s really a platform for successful women to share their personal, behind-the-scenes accounts so that, together, women can lift each other up.
From our ongoing Women’s Panel Series, fashion show, and keynote speeches to fireside chats with Leading Lady Honorees in business, health, education and community, this event exists to inform and inspire.
Here we encourage self-expression in thought and fashion, with an emphasis on staying true to yourself, your passions, and the goals you seek to achieve. Because together we can, and we will.


  • Our Goal: to provide the knowledge and exposure other women need to lift up themselves and one another
  • Largest pre-Kentucky Derby Luncheon in Chicago
  • Together we’ve created a platform for successful women to share their personal stories and behind-the-scenes accounts
  • It’s an event focused on overcoming obstacles standing between women and their success
  • Includes fireside chat with leading women in the community, a fashion show, awards ceremony, and Derby-themed luncheon
  • Keynote Speech serves to inspire women to pursue their passions, stay true to their personalities, and seize opportunities as they arise
  • Awards for Leading Lady Honorees in Business, Education, Health & Community
  • Our fashion show aims to encourage women to be their most beautiful and confident with staple pieces that make a bold statement
  • Self-expression through choice of Derby hat and floral print widely encouraged
  • Bonus: As a spinoff to our Mother’s Day Initiative, we also host our Women’s Panel Series, with a focus on Women in Tech, Business, Law, Media, Culinary, and STEMS




April 19, 2020
12:30 pm – 2:30 pm
doors open: 11:30 am

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With each sale from their Bags That Benefit collection, Shiraleah Chicago donates a portion of the sales to the Daisie Foundation. Look good while giving back.

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We are always looking for unworn dresses to provide our mothers at the Makeover Event. If you have a dress to donate, reach out to coordinate with our team.

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