Daisie believed in three things: faith, family, and community.

Her faith instilled the belief that current circumstances are not set in stone. No matter how difficult her life’s struggle became, Daisie always recognized that obstacles could become a launchpad for success.

Her family energized these beliefs. A single mother raising eight children, Daisie often worked two to three jobs at a time, all while attending nursing school, just to provide for her family. In the process, she aimed to raise leaders, not followers, and her lessons were abundantly clear: work hard, persevere, commit, have integrity, and serve others. “Remain humble and kind,” she said. “It will take you far.”

And as everyone around her quickly realized, Daisie believed wholeheartedly in the power of community. A true Southern Belle with a passion for huge hats, gloves, shoes, and the perfect silhouette, Daisie took it upon herself to teach, inspire and challenge other women to become the best versions of themselves. “The most rewarding fulfillment is knowing how you impacted someone’s life,” she said, adopting many women and children in her community to mentor, encourage and bless.

Our mission is to continue Daisie’s legacy of empowerment.

“Money isn’t the problem,” she once declared. “Women and children need more exposure and opportunities to win!” And that’s exactly what we at the Daisie Foundation have set out to accomplish. Because even though Daisie is no longer with us, she planted a seed of giving with her vibrant spirit, integrity, and faith.

And since she was known during her life for unexpected surprises and random acts of kindness, we’re carrying the torch forward through our Mother’s Day Initiative, Leading Ladies Luncheon, Holiday Random Acts, and new scholarship & STEM opportunities. As Daisie said, “It’s a blessing to be a blessing!” And in her honor, we strive to be exactly that.

USA Map of Daisie Foundation Initiatives - with Milwaukee, Chicago and Houston Highlighted

With your help, the Daisie family continues to grow.

Like the flower she was named after, Daisie Robinson stood for new beginnings. Even the daisy itself represents the unity of two different flowers blended together in perfect balance. And through our relationships with generous donors, partners, community organizations, and business entities, we aim to strike that same balance between passion and action. It’s how we’ve been able to bless over 1,000 first responders, 4,000 moms, 11,000 kids, 1,800 teachers with our philanthropic efforts. Daisie Foundation has offered $100,000 grants to support beauty school and barber school students, as well as artists in the beauty community undergoing business transitions. And it’s precisely how our impact will continue to grow exponentially with each passing year.

To help us continue Daisie’s legacy of empowering women and children, please donate to our 501(c)(3) nonprofit organization today. All donations are tax-deductible and go towards empowering women and children so that they might have a better day, a better life.

10000 +
in Chicago, Houston and Milwaukee


5600 +
Students @
19 Schools
900 +
Teachers + Staffers
2500 +
600 +
First Responders

Our Board Members

Brittany McCollum

Social Media Manager at
and! Sales

Brooke Chupaila

District Manager at Banana Republic

Carla Dennis

External Affairs Manager at ComEd

Deneen Newman, PA

Medical Liaison
at Takeda

Diana Gutierrez

News Anchor
at WISN Milwaukee

Ela Czupta

Owner of Generation Bliss

Frenchye Harris

PR Director at Neiman Marcus

Jeanne Shockey

Director of Operations at Lift Body Center

Julie Hightower

A Better Day with Julie

Kandice Hightower,

Nurse Coordinator/ Manager at John H. Stroger, Jr. Hospital of Cook County

Kendra Chaplin

Founder and Chief Editor at Chicago Woman Magazine

Mary Howard

Sr. Specialty Representative at Tris Pharmaceuticals

Monique Vaughn

Metabolic Sales Representative
at AbbVie

Natalie Mazzarella Poulakos

Executive Director of Public Relations at SKOOG Co.

Nikki Hall

Regional Sales Manager at Benefit Cosmetics

Sanura Young

President at
The Momentum Agency

Stacey Kruczek


Tracy Lilly

Regional Business Manager
at Shire

Essie Ambassador Board

Abbe Gould

Courtney Carlson

Marissa Pomerantz

Ashley Herkey

Stacey Vassil


When it comes to getting involved, knowing is half the battle. Stay up to speed on our upcoming events and exciting initiatives.

How You Can Get Involved


With each sale from their Bags That Benefit collection, Shiraleah Chicago donates a portion of the sales to the Daisie Foundation. Look good while giving back.

Shop the Latest Collection


We are always looking for unworn dresses to provide our mothers at the Makeover Event. If you have a dress to donate, reach out to coordinate with our team.

Contact our Team


Make a difference through action, join us at an event and see Daisie’s legacy at work.

Join Us Today


Join a robust network dedicated to serving women and children across the country.

View Sponsor Opportunities


Help us grow and nurture a movement empowering underserved communities.

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