The inaugural “Beauty With a Purpose” event was an experience that inspired and empowered more than 1,000+ guests. The best in the beauty industry showed their love and support for attending hairdressers, barbers, students and more on how they can have a “beauty blueprint” for success and self-motivation. The energizing day channeled the beginning of a movement for virtually every member of the audience.

“Beauty With a Purpose” was developed by two dynamic groundbreakers, Julie Hightower, Executive Board President of the Daisie Foundation, and Mireya Villarreal, founder of the Pink Pewter Foundation. After partnering for many years with their non-profit organizations, they brought their amazing efforts, and their heart and souls, to create this event for the beauty industry.

“This event gave everyone who came one of the greatest pathways of exposure from so many perspectives that sit in the beauty space,” said Julie Hightower. “The hunger, zest, and zeal for wanting to learn was extraordinary,” she added.

“In beauty school you are taught how to use your hands,” said Mireya Villarreal. “At this event we imparted ways on how to use your minds. Teaching how to use your mind can build an empire,” she added.

“Beauty With a Purpose” took place Sunday, September 17th in Oak Brook, IL. Speakers shared their achievements and their failures, their peaks, and valleys, in a straightforward, dynamic, no-nonsense way.

This one-day event was packed with influential beauty industry leaders, artists, and brands, joining together to support beauty professionals at all levels of their career through development, networking and connecting.