Initiative

Holiday Magic Express

GOAL: Delivering joy, surprise, and the spirit of giving to schools and communities.

The Holiday Magic Express is one of the Daisie Foundation’s most impactful holiday initiatives—spreading joy, generosity, and hope directly into classrooms and communities throughout the season.

This mobile initiative travels across the cities we serve, visiting multiple schools and community partners to deliver meaningful, personalized holiday experiences. Designed for reach and rapid impact, the Express brings the magic directly into classrooms—uplifting thousands of lives each year.

Classroom Pop-Up Experience

At every stop, the Express delivers:

Gifts for every student, every teacher, and the entire school community
Surprise visits from Santa, Mrs. Claus, the Grinch, and more
Festive lunches and snacks delivered directly into classrooms
A thoughtfully curated experience that brings meaningful holiday joy to every student and educator

For many children, this may be their only holiday celebration—making each visit intentional, heartfelt, and unforgettable.

To learn more about our full holiday programs, check out our Holiday Magic Experience initiative here.

Sprinkling Joy in the Community

Through our Sprinkles of Joy outreach, the Holiday Magic Express extends beyond the classroom—spreading kindness and support across the community:

First responders are honored with holiday appreciation visits, gifts, and heartfelt thanks
Women and children in shelters receive essential items, care packages, and support
Families in need are surprised with toys, clothing, and meal certificates

These acts of kindness create a season of warmth and generosity across the communities we serve.

Let's Break It Down!

What To Expect:

Our Goal: Sprinkling joy and cheer across the communities we serve
Visit schools across the cities we serve
Surprise thousands of students with in-class holiday pop-ups
Deliver lunches and festive snacks to every classroom we visit
Provide holiday gifts for all students, teachers, and the entire school community
Sprinkle joy at local firehouses and shelters—surprising first responders and families with gifts, care packages, and heartfelt appreciation
Grow the initiative each year—expanding our reach, deepening community partnerships, and uplifting more lives

Our Mission is to continue Daisie’s legacy of Empowerment

Past Events from our Holiday Magic Express Initiative

Holiday Magic Express in Chicago, 2024

Holiday Magic Express in Chicago, 2023

Holiday Magic Express in Chicago, 2022

Holiday Magic Express in Chicago, 2021

Holiday Magic Express in Houston, 2021

Holiday Magic Express in Houston, 2020

Holiday Magic Express in Chicago, 2020

How You Can Be Part of the Magic

Our Holiday Magic Express Initiative is powered by generous donors, partners, volunteers, and corporate champions who believe in the impact of giving back.

Here’s how you can help bring the magic to life:

Donate – support gifts, meals, and resources for schools and families
Volunteer – Be one of our Holiday Helpers
Partner with us – Expand the reach of this powerful initiative
Host an Employee Resource Group (ERG) Giveback Event – Rally your team for a fundraising challenge, volunteer day, or donation drive
Sponsor a School – Fund a Holiday Magic Express pop-up and bring joy to an entire school community